10x in 5 years - How Radhika Gupta built a Rs 1 trillion AMC. How did she do it? It took just one transformative idea - Bharat Bond. This was a signature set of #ETFs that Edelweiss Asset Management Limited launched in association with the government to invest in PSU debt. The ETFs combined passive investing with target maturity (funds which mature on a set date) to create this powerful product. ETFs are about 70% of Edelweiss AMC's assets under management today. When Radhika joined Edelweiss, it managed assets of Rs 9,128 crore. Currently it manages assets of Rs 1,01,406 crore. Beneath the gloss however, there are challenges. Last year (FY 22) Edelweiss AMC made just Rs 20 crore in profits (on average assets of Rs 65,000 crore). It is not clear how much this will rise in the current year. Great for consumers and investors but for the AMC, margins are thin, very thin. But Radhika is not done yet. She says she has a number of fresh ideas up her sleeve. Relentless communication, relentless travelling and accessibility on social media are also big parts of her success story. What advice would she give to her baby? She said "chappal ghiso" - work harder than your peers and success will follow. Full story in the comments. #mutualfunds